Singer reveals Seven Car Lounge partnership in Saudi Arabia
Singer - luxury specialists in reimagining the Porsche 911 - will partner with Seven Car Lounge to support clients commissioning restorations in the Middle East. The announcement was made at a special event in Riyadh, Saudi Arabia.
Who is Seven Car Lounge?
Seven Car Lounge was founded in Saudi Arabia by Talal & Adel Alrajab in 2014 and has gone on to become one of the regional leaders in the luxury automotive space, offering sales, aftersales and tailored driving experiences for local and international clients. New clients in Saudi Arabia, Bahrain, Kuwait and Qatar will now be able to utilise Seven Car Lounge’s expertise when discussing their commission requirements. Existing clients will also have access to in-country servicing and maintenance.
Adel Alrajab, CEO of Seven Car Lounge commented: “We’re very happy to be working with such an exciting brand and to be supporting Singer’s clients in the region. We at Seven Car Lounge strive to provide a unique experience for our members by offering them the full range of services: from acquiring their dream car, servicing and storage at our world class facilities and, more importantly, unforgettable driving experiences that explore the beauty of Saudi Arabia and the wider world.”
Singer History
Porsche 911 Reimagined by Singer at Pebble Beach (2009) - Credit: Frederik Hermann
Singer was founded by British musician Rob Dickinson in California in 2009, with the name paying homage to legendary Porsche engineer Norbert Singer. The brand presented its first restoration at Monterey Car Week of that year and five years later, it completed its first all-wheel-drive and Targa restorations.
The Californian brand also delved into the world of luxury watches, producing its first timepiece in 2017.
From there, 2018 saw the launch of its DLS services, answering the question: “What if Singer evolved that iconic Porsche DNA further, using knowledge born from the world of Formula 1?”
This was then followed by Classic Turbo and DLS Turbo services in 2022 and 2023, respectively which celebrated the origins of the Porsche 911’s turbocharged heritage.
The Launch Event
Prospective owners and selected media were invited to the Riyadh launch event, which Singer used to showcase two of its Reimagined Porsche 911s. One, in Singer Racing White and Green, was a Type 930 from 1974 restored through Singer’s Classic Turbo services. The other, in Single Racing White and FluroRed, was restored through Singer’s DLS Turbo services and is inspired by the Type 934.5 endurance racer of 1977.
Founder and Executive Chairman of Singer, Rob Dickinson commented “Since I founded Singer in 2009, our mission has been to celebrate the brilliance and the heritage of the Porsche 911. Our goal is to connect with owners and enthusiasts around the world who share our obsession with this iconic sports car. We’re thrilled to be in Saudi Arabia and to experience another incredible car culture as we expand the support we can provide for our amazing clients. Seven Car Lounge are luxury specialists with a deep understanding of what it takes to be successful here and we’re excited to have them by our side.”
Singer’s CEO, Mazen Fawaz added: “Our work on behalf of Porsche owners is defined by a focus on beauty, craftsmanship and innovation. We’re delighted to be partnering with Seven Car Lounge, who share our commitment to excellence, and excited to bring these incredible cars and our awesome team from California and the UK to meet new audiences around the world.”
Singer and Chris Harris in Saudi Arabia
The Porsche 911 specialists will document the visit to Saudi Arabia in a special video on the Singer YouTube channel. Brand ambassador and former Top Gear presenter Chris Harris takes the 930 around the Kingdom’s terrain in a teaser for the main video, which will be out at a later date.
words: Mike Booth
pictures: Singer Vehicle Design