Phantom Goldfinger makes public debut in Italy
Rolls-Royce’s one-of-one commission honours the 1964 James Bond film
READ: Rolls-Royce Phantom Goldfinger is a modern take on the James Bond villain’s daily
Rolls-Royce chose a location fit for a Bond film on the shores of Lake Como for the public debut of its Phantom Goldfinger.
The car, revealed in October last year to coincide with the 60th anniversary of Goldfinger, is a one-off special that is a modern take on villain Auric Goldfinger’s 1937 Phantom III Sedanca de Ville. Its reveal also falls on the 100th anniversary of the Phantom, Rolls-Royce’s most famous nameplate.
Presented on the Mosaic Lawn as part of the 2025 Concorso d’Eleganza Villa d’Este event, the Phantom Goldfinger features 18 and 24 carat gold detailing, references, and storytelling elements inspired by the 1964 film’s characters, locations and themes. The Goldfinger special wasn’t hogging all the attention of the watching crowd, however, with an immaculately presented example of the Phantom V also present as part of the gathering’s opening parade.
Rolls-Royce’s connection with James Bond has spanned decades, and a total of 12 cars from the British brand have been used across the franchise.
Alongside the two Phantoms was an exhibition of eight original artworks from designers at Goodwood showcasing the model’s evolution and design over the century it has existed.
“The perfect setting for Rolls-Royce”
“The Concorso d’Eleganza Villa d’Este is the perfect setting for Rolls-Royce, as both this gathering and our marque celebrate the motor car as an object of art, craftsmanship and cultural expression. In this exceptional location, we are proud to make the public debut of Phantom Goldfinger, a remarkable expression of our Bespoke capabilities and a powerful tribute to a film cherished by the client.
To have the original 1937 model, which featured in the film and inspired this motor car, displayed at the event makes this moment even more special,” said Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars
words: Mike Booth
pictures: Rolls-Royce Motor Cars